About us
About Āmodā
Āmodā (आमोद) is the Sanskrit word for 1. that which pleases, fragrance; 2. Joy, pleasure; 3. Diffussive perfume
“Smell, more than any other sense, can evoke powerful, emotional memories. Whole scenes of people, places and things can be brought back to life by the hint of a long forgotten scent” according to sensory expert Professor Barry Smith.
Remember how the smell of freshly baked cookies remind you of carefree childhood summer days spoilt by your Grandma? Or the smell of coconut and vanilla remind you of beach holidays? These scents particularly trigger nostalgic happy memories of childhood.
I am Dr. Czarina Calderon and I am a Paediatrician by profession. My interests are in the field of Sleep, and Behaviour and Development. Āmodā was born out of my curiosity about scents and the positive emotions they invoke when I smell a particular scent. The scent of crackling firewood, the smell of rain, the particular smell of a tropical flower, or the scent of baby soap. They instantly lift my emotions and improve my mood. What if I can sustain these scents that can trigger happy thoughts and mood? Or...what if there was a product, that uses scents, to influence either exhilaration, stimulation, happiness, relaxation, sensuality, or general well-being?
About the Owner
I quickly realised there is a gap in the current market. Scents, like scented candles, diffusers or incense, are being marketed as options to mask unwanted odours, or just as a pleasant smell in your living space. The market is full of essential oils and aromatherapy with health benefits and cures. But there are limited options to purchase home scents to influence mood.
I stumbled on the concept of Aromachology, which is the study of the influence of odours on human behaviour and to examine the relationship between feelings and emotions.
This is the concept of Āmodā. Focusing on the concept of Aromachology, we aim to explore the connection of fragrances influencing our mood and emotions.
Our debut collection is a range of scented bedsheet liners infused with PURE organic essential oils.
Designed to assist you in getting a restful night's sleep, our scented bedsheet liners are set to be your new favourite self-care must-have.